At Cult, creative agency specializing in luxury beauty brand campaigns, I developed a series of 3D CGI motion graphics for their Metaverse Beauty World branch, that explored the tactile and sensorial world of beauty. Using dynamic simulations of bubbles, gel textures, hair strands, and flowing materials, the visuals aimed to capture the essence of "beauty" through motion, texture, and materiality. These branded animations were used across social media and websites, enhancing the visual identity with an immersive touch.