The first annual Metaverse Beauty Week, a multi-brand, multi-day festival that re-imagined the way we experience beauty was hosted by CULT. With CULT's code REALITY GETS A MAKEOVER, we explored the future of beauty through the medium of our digital lives in DECENTRALAND, SPATIAL AND ROBLOX.

AWARDS

Beauty Matter NEXT 2023 Awards: Best Metaverse Activation

The People’s Lovie Awards: Best Web3 & XR Conference, Festival or Party
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MY ROLE

As a Creative Designer at Cult together with the creative team, I worked on MBW's social content, created the 3D hair textured logo which featured in MBW's moodfilm in collaboration with Serwah Attafuah that screened on the Flannels building in Oxford Street and helped concept and build various brand experiences such as Lush's "Metaverse's Biggest Bath Bomb" and Neutrogena's "Boost your vitals™" and many more.