Following the success of Metaverse Beauty Week 2023, the Spatial space evolved into the Metaverse Beauty World Plaza which hosts virtual events and panel talks.

MY ROLE

I was appointed Creative Owner and was in charge of concepting, worldbuilding and developing the new Plaza in Unity in line with our new brand identity while keeping the reminiscence of Metaverse Beauty Week.

My concept was to break down “Beauty” to its cellular level and embody the “imperfections” of the organic. I wanted to be different from other beauty web3 spaces so instead of your usual life size lipstick floating in space between pink palms, I merged the abstract with beauty products creating geological formations and organisms which seamlessly populate the world.