I was commissioned by Cult Creative Agency to create a geo-located London themed AR activation and animation in partnership with The WeAR for London Fashion Week and Cult ICONS event sponsored by RED-EYE and Lu.By.Lu at Shoreditch Arts Club.



Co-created with Creative Technologist Katya Pavlenko, “Woven Narratives” is an immersive digital tribute to the city where everyone takes centre stage, influenced from the rich tapestry of culture, heritage and philosophy of London’s international creative scene. The artwork showcases London’s timeless influence on Fashion, through a multi-cultural, Vietnamese-Czech-Ukrainian-British lens.

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In honour of London Fashion Week, I sculpted abstract cloth structures with hand drawn textures inspired by Vietnamese, Czech, Ukranian and British textiles and patterns. The AR activation shows these colourful shapes coming into space - London - from all kinds of direction until woven together into a humanoid character making London alive. Inside the gallery, I created a bespoke animation of this Humanoid walking into space and then dissolving back into the separate pieces dynamically flying out of the screen creating a 360 immersive experience marrying the activation outside Shoreditch Arts Club and the inside of the event space.