I was asked to rebrand, concept and create assets for Cult LDN Agency’s B Corp Visual identity for its launch of the Impact Report 2023, a year after being awarded the B Corp certification.

Keeping the theme of nature from their previous
B Corp visual identity which made use of nature macro photography, I wanted to integrate 3D elements, more abstract organic forms and surreal textures to reflect Cult’s future thinking values of innovation embracing the unknown.
To visually categorise the four pillars of the Impact Assessment (BIA), traditional Victorian botanical and science encyclopedia illustrations and layouts became the main inspiration for the visual identity with different nature elements and colours representing each pillar.