For the global launch of Clarins' Double Serum Generation 9, I was part of the creative team that reimagined how prestige beauty is experienced digitally. We developed the Clarins Virtual World, an immersive, shoppable environment built in Unreal Engine 5 that allowed users to explore the science behind the serum through interactive storytelling—online and through global IRL pop-up installations.

As Jr Creative Technologist, I contributed to the game design and world-building, developing map layouts, concept art, and interactive environment sketches that seamlessly connected gameplay mechanics with product education. My work helped shape a fantasy-inspired, platform-agnostic experience that merged luxury skincare with playful exploration—turning a product launch into a glowing digital adventure.

Creative Team (Cult LDN): Jennifer Hayashi, Katya Pavlenko, Ly Leova & Rebecca Wardell