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2023 - 2024

Cult LDN & MBW Social Branding

Cult LDN

3D CG Motion Graphics & Social Branding

A body of 3D CGI motion graphic work created across Cult's sub-brands, spanning logo treatments, environments and branded animations for social media and web.

Cult Studio:
For Cult Studio, the agency's human-first, in-house CGI and design branch, created a range of 3D CGI visuals including logo treatments, nature-inspired environments and motion graphics -blending organic elements with digital design to merge CGI with natural textures, lighting and landscapes. The work reflected the studio's BCorp values and commitment to sustainability and human impact, humanizing digital aesthetics through tactile beauty and environmental consciousness across brand assets and campaigns.

Metaverse Beauty World:
For Cult's luxury beauty campaign branch, developed a series of 3D CGI motion graphics exploring the tactile and sensorial world of beauty - using dynamic simulations of bubbles, gel textures, hair strands and flowing materials to capture "beauty" through motion, texture and materiality. These branded animations ran across social media and websites, adding an immersive touch to the visual identity.

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